Event Marketing Lessons From The World of Wrestling

Conducting a freestyle wrestling outfit in a big city is something which has been formerly considered a challenging endeavor. When we began our company three decades back, we intentionally wished to alter this perception and place on good, entertaining wrestling displays for passionate fans. We’ve since used our strengths to increase the size of our shows and our brand’s awareness of the wrestling world. And we’ve built a considerable following, a lot of that is to perform with our DIY approach to promoting a brand.

I will cover the question you are asking right now in case you are not acquainted with this yet: No, it is not fake. It is pre-determined, yes, but wrestling still hurts. The women and men that put their bodies on the line to amuse us are gifted, athletic and risk serious injury every time they step in the ring. They undergo intense strength and conditioning training to be able to perform. It is part-sport, part-theatre. It is a soap opera from spandex if you prefer.

We are well known because of our fan interaction and application of social networking, using only ever paid to market any of our displays (our first one). We have sold out each occasion in our history and run from this 700-capacity Electric Ballroom at Camden, and it is a massive place for an independent wrestling promotion.

Should you retweet praises (about you) often, even your greatest fan will begin to tune out

We have to do something right. However, what’s our secret? Below are a few of our hints for getting the attention of everybody but your bank supervisor. Hopefully, these can assist to promote your next event or show.

Know your audience

I look like I am our own loyal supporter since I’m one of our loyal supporters. We know what our audience likes, and what fans need to hear and watch on social networking since empathizing with them is not hard.

Additionally, we are keen on listening to ideas and encouraging interaction, like allowing fans name among our forthcoming shows in May.

Make yourself accessible

We make ourselves readily easy to find and talk to during any shows. Similarly, everyone can easily contact us on Twitter or Facebook. We also have a web design that is easily navigated and responsive. Being in a position to answer queries, subject criticism and react to compliments makes your viewers feel that they have a true possession of your merchandise. It is a significant part of why being in our audience feels just like a family instead of just another punter.

Be humble

Should you retweet praise continuously, even your greatest fan will begin to tune out. Be sparing with everything you talk with your internet audience, as in show business, nobody enjoys a show-off.

Be a team player

My co-workers have their own particular jobs within our business, as do I. Our web developer is always there to help me if I need help. Similarly, I would make myself readily available for my teammates should they need my assistance. If a number of us can not be there to live-tweet an occasion or upgrade the Facebook page, somebody else has to do it, because we know how important these things are to our organization.

Do not lose your temper

If you choose our approach to promotion, it is quite hands-on and you’ll devote a good deal of time handling questions from the audience. Should they ask absurd questions, then answer them with a grin on your face. The moment that you are found as being a grumpy online is the time you lose at least one fan. However much you really adore your business — and we actually, actually adore our company — there will always be somebody who criticises it. Stay calm, have a deep breath and don’t forget the men and women who do like it.

Funny is good

I am a stand-up comic and I host our shows, therefore humor is a huge portion of this experience. We find that individuals are always more inclined to share content which raises a grin. 1 thing we do would be always to live-tweet through any wrestling series from the united states, understanding that we are able to grow our audience via humorous remarks and tweets. Nevertheless, funny does not mean rude or crass; should you begin cursing always on your internet posts you are soon going to lose followers. Learn the tone your audience finds appropriate and adhere to that.

Get partners to help out

When we began our company, I predicted in plenty of favors from famous comedians and buddies from the wrestling market. If you agree with it or not, obtaining a tweet of acceptance from somebody with half a thousand followers along with a blue tick will get you quite a little attention. However, you have to be certain you do a follow up on that. One retweet out of a star wrestler isn’t likely to solely market your own show. Utilize any endorsement or mentions to your advantage. Also, make sure you have a website ready and running — with a good design for easy navigation — so people can find out more about what you do easily.

Do not rush any announcements

With several weeks between shows, we declare what shows are going to be on them slowly so that the fans can discuss them and anticipate every announcement that we make. We also tend to always do in precisely the exact same time on a Monday. If you’re likely to use social media to launch some huge news, then assemble for it over 24 hours. Not everybody is looking at their information feed all the time, but should you signpost something big is coming, then they’ll actively keep an eye out for this.

Use all of the tools you can

We focus a great deal on Twitter and Facebook, however, we’ve got a well-subscribed YouTube station we use to create statements, in addition to using a podcast. If you have a website, consider asking an AdWords agency to help you to optimize website visibility on search platforms. Nobody uses Google Plus, however. Bear that in mind.

Ensure everybody talks about you

Our shows are both noisy and raucous. Part of the appeal is that the wrestling aspect of things, yet another large part is that the air. Many men and women go far from our displays talking about the other but generally both.

We understand exactly what our strengths are. We do our best so people will talk about us as far as you can. After almost every event a new fan will come around us and tell us they came because a friend told them or talk to a bunch of men and women who began two-strong and have grown to two-dozen. If you do things right, people will talk about it — and nothing can market you more tickets than word of mouth.