Event Marketing Lessons From The World of Wrestling

Conducting a freestyle wrestling outfit in a big city is something which has been formerly considered a challenging endeavor. When we began our company three decades back, we intentionally wished to alter this perception and place on good, entertaining wrestling displays for passionate fans. We’ve since used our strengths to increase the size of our shows and our brand’s awareness of the wrestling world. And we’ve built a considerable following, a lot of that is to perform with our DIY approach to promoting a brand.

I will cover the question you are asking right now in case you are not acquainted with this yet: No, it is not fake. It is pre-determined, yes, but wrestling still hurts. The women and men that put their bodies on the line to amuse us are gifted, athletic and risk serious injury every time they step in the ring. They undergo intense strength and conditioning training to be able to perform. It is part-sport, part-theatre. It is a soap opera from spandex if you prefer.

We are well known because of our fan interaction and application of social networking, using only ever paid to market any of our displays (our first one). We have sold out each occasion in our history and run from this 700-capacity Electric Ballroom at Camden, and it is a massive place for an independent wrestling promotion.

Should you retweet praises (about you) often, even your greatest fan will begin to tune out

We have to do something right. However, what’s our secret? Below are a few of our hints for getting the attention of everybody but your bank supervisor. Hopefully, these can assist to promote your next event or show.

Know your audience

I look like I am our own loyal supporter since I’m one of our loyal supporters. We know what our audience likes, and what fans need to hear and watch on social networking since empathizing with them is not hard.

Additionally, we are keen on listening to ideas and encouraging interaction, like allowing fans name among our forthcoming shows in May.

Make yourself accessible

We make ourselves readily easy to find and talk to during any shows. Similarly, everyone can easily contact us on Twitter or Facebook. We also have a web design that is easily navigated and responsive. Being in a position to answer queries, subject criticism and react to compliments makes your viewers feel that they have a true possession of your merchandise. It is a significant part of why being in our audience feels just like a family instead of just another punter.

Be humble

Should you retweet praise continuously, even your greatest fan will begin to tune out. Be sparing with everything you talk with your internet audience, as in show business, nobody enjoys a show-off.

Be a team player

My co-workers have their own particular jobs within our business, as do I. Our web developer is always there to help me if I need help. Similarly, I would make myself readily available for my teammates should they need my assistance. If a number of us can not be there to live-tweet an occasion or upgrade the Facebook page, somebody else has to do it, because we know how important these things are to our organization.

Do not lose your temper

If you choose our approach to promotion, it is quite hands-on and you’ll devote a good deal of time handling questions from the audience. Should they ask absurd questions, then answer them with a grin on your face. The moment that you are found as being a grumpy online is the time you lose at least one fan. However much you really adore your business — and we actually, actually adore our company — there will always be somebody who criticises it. Stay calm, have a deep breath and don’t forget the men and women who do like it.

Funny is good

I am a stand-up comic and I host our shows, therefore humor is a huge portion of this experience. We find that individuals are always more inclined to share content which raises a grin. 1 thing we do would be always to live-tweet through any wrestling series from the united states, understanding that we are able to grow our audience via humorous remarks and tweets. Nevertheless, funny does not mean rude or crass; should you begin cursing always on your internet posts you are soon going to lose followers. Learn the tone your audience finds appropriate and adhere to that.

Get partners to help out

When we began our company, I predicted in plenty of favors from famous comedians and buddies from the wrestling market. If you agree with it or not, obtaining a tweet of acceptance from somebody with half a thousand followers along with a blue tick will get you quite a little attention. However, you have to be certain you do a follow up on that. One retweet out of a star wrestler isn’t likely to solely market your own show. Utilize any endorsement or mentions to your advantage. Also, make sure you have a website ready and running — with a good design for easy navigation — so people can find out more about what you do easily.

Do not rush any announcements

With several weeks between shows, we declare what shows are going to be on them slowly so that the fans can discuss them and anticipate every announcement that we make. We also tend to always do in precisely the exact same time on a Monday. If you’re likely to use social media to launch some huge news, then assemble for it over 24 hours. Not everybody is looking at their information feed all the time, but should you signpost something big is coming, then they’ll actively keep an eye out for this.

Use all of the tools you can

We focus a great deal on Twitter and Facebook, however, we’ve got a well-subscribed YouTube station we use to create statements, in addition to using a podcast. If you have a website, consider asking an AdWords agency to help you to optimize website visibility on search platforms. Nobody uses Google Plus, however. Bear that in mind.

Ensure everybody talks about you

Our shows are both noisy and raucous. Part of the appeal is that the wrestling aspect of things, yet another large part is that the air. Many men and women go far from our displays talking about the other but generally both.

We understand exactly what our strengths are. We do our best so people will talk about us as far as you can. After almost every event a new fan will come around us and tell us they came because a friend told them or talk to a bunch of men and women who began two-strong and have grown to two-dozen. If you do things right, people will talk about it — and nothing can market you more tickets than word of mouth.

Safety in Stage and Theatre Productions

The theatre and production industry is widespread, whether you are a school drama teacher, community theatre director or large scale production manager, safety on stage, behind the scenes and in the theatre is a priority. It is essential to prevent injuries and ensure that all participants and employees are educated and aware of the risks involved. We have all heard of the horror stories where a cast member is hurt on stage, or something goes critically wrong behind the scenes and causing harm. This article will go through some basics and steps on how to be safe and secure in stage and theatre productions, no matter what scale.

1. Know the gear and equipment in use and obtain proper training to utilise it.

It’s crucial that you understand how to utilise and keep your theatre equipment system functioning safely and correctly, mainly if it’s a counterweight rigging system. If you do not know how that system functions and how to safely operate it, you are only moments from something going wrong. This is a risk you want to eliminate. Find someone who is an ETCP-certified theatre rigger to come in and assess your rigger and show you the appropriate procedures. Understanding necessary equipment such as lighting, audio, curtain control and any under stage platforms and trap doors is also essential. Assign responsible adults or stage staff to operate machinery, never let children play with or operate sophisticated equipment.

2. If your pupils are utilising stage aspects or gear, make sure it is age appropriate and ability level appropriate.

Teach pupils how to perform jobs that are acceptable for their age and ability capability. As an instance, younger pupils running a counterweight system may not be a good idea. However, they can help with moving light props on and off stage or help with pressing buttons and controlling lighting.

3. Use props, gear, and straps which are created for theatrical purposes.

Purchase from a theatrical provider. The hardware that you purchase in the regional big-box shop isn’t meant for theatrical use. Search for domestically produced trusted brands in the industry, as cheaper parts from overseas may be inferior and prose as a safety threat. Investing in quality components is a must and worth the money. Cheap props can be torn and damaged, source from a theatre costuming specialist.

4. Little spaces still have security rules.

Ensure exit routes are apparent. In the event of an emergency, all individuals present should know the appropriate exits and emergency procedures. Ensure there is an unobstructed passageway for members of the audience as well as performers and team members to evacuate. Before a show or rehearsal, run a quick safety session to point out exits and go over necessary evacuation procedures and regular slips trips and falls training, so everyone is on the same page. Make sure your collections and drapes in your theatre are flame-retardant. It is possible to purchase products that combine with paint for places, or even a flame-retardant spray to coat your curtains. Ensure there are no hazards on stage and backstage, keep dressing rooms clean and tidy and hallways clear.

5. Do not forget rehearsal security.

Your rehearsal space ought to be clean and appropriate for the group and production size. It is a hazard to rehearse in confined spaces, ensure the area is ventilated and the floor surface is suitable. If children are involved, ensure they have regular breaks and plenty of food and water to keep going as they can be easily irritated and have trouble focussing for extended periods of time.

6. Mental health and safety is also critical.

Ensure your students/cast members and staff are all in good spirits and not overly stressed. Some performers can be sensitive to pressure and stress, ensure they are encouraged and provide criticism productively and sensitively. You can run de-stressing sessions or appoint a mindset coach to assist in keeping everyone positive. Life coaching and mentoring programmes are a great way to increase morale and avoid stress in theatre.

7. Make your workshop safe.

Most theatre productions also involve a workshop or art studio to create sets and props. Ensure these spaces and safe and supervised. Usage Goggles, wear closed-toe sneakers and use gloves for handling substances. Avoid loose clothes and tie hair back when in the workshop. Take care when using power tools and other equipment. Clean up after projects and keep paints and other craft material stored in appropriate storage.

Budget Costuming Tips for Stage Productions

You have just signed as a costumer for a stage exhibition showcase, and you cannot wait to wow crowds with your thoughts. Each actor requires at least one costume and multiple accessories, and you intend to be sure every celebrity will seem significant. Making sure the dresses fit nicely will be simple if you could employ a group of tailors to make your complicated designs from scratch. However, with college and community theatre budgets, that is never an alternative. If you have nightmares about the rehearsal process and stressing about dressing all the actors so they look presentable, and buying costumes ready made will break the bank, here are some tips on taking your budget and making the most of it.

Do not be afraid to Request Help.

There may be just one costume manager for the production, but it does not mean only one individual must perform each the costume function. The more folks you may see to shoulder the burden of preparing the costumes, the longer time you’ll need to research the many other inexpensive costuming choices. Different cast and production staff members may have the abilities to hem clothes. Parents may often volunteer to produce alterations for their children and others if you merely ask. After all, they’re eager for their children to look great. Perhaps you will stumble upon a right tailor or seamstress one of the crowds that have a library of layouts and will help to make costumes from scratch.

Get Crafty. You do not have to be Coco Chanel to build clothing that is fit to get a brief theatrical run. Brainstorm how you can use standard art supplies to choose what you have and change it to what you want. Just a little fabric paint and a stencil may turn a plain t-shirt into a custom-made jersey. With a few sequins and paste, you can create an effortless dress mimic a designer dress. You can also tailor a lawsuit with duct tape. The viewer won’t ever be near enough to the pendants to understand you took a couple of shortcuts.

Use Your Theatre Network. Call up friends who are a part of other community and school theatre troupes and allow them to understand the bits you’re searching for. Even if the troupes they belong to do not have the outfits you require, they might know of others who do. Many theatre troupes rent their dresses and costumes out for minimum fees so long as the debtor promises to reunite the sterile cleaned costumes in good shape.

Become an Extreme Couponer. Subscribe to Discount mails at each clothing store you may imagine and scour the web for printable coupons before going shopping. You may save yourself a lot of money by merely using discounts which you may not have known were available. Do not forget to join rewards nightclubs in these clothes shops, either. It will not take long until you get free shop credit which you can use to search for future productions.

Don’t Ignore the Discount Stores. It is a Fantastic idea to save money by shopping at thrift shops, but remember that some clothes pieces are surprisingly cheaper when bought new at big box discount stores than they are purchased used. By way of instance, a brand-new generic shirt is very likely to be less costly in a discount shop than its name-brand counterpart in a thrift shop. You may discover cheap accessories and clothing at dollar stores and possibly damaged clothes for next to nothing at off-price department shops.

Shop the World Wide Web. Conduct a Web Search of a variety of costume pieces you want. You may shop around to find the best deals without leaving your seat. The world-wide-web is particularly useful if you need a difficult-to-find bit. If it is present, there is a fantastic chance it is possible to find it on the internet. Have a look at various auction-style sites like ebay.com and specialty dress hire websites. Using the internet, you can score clothes at prices you would never find in retail stores. You may also come across some arts services providers that supply costumes and props for stage productions.

. . .And now that you have found some ways to conserve a few Bucks costuming this drama do not forget the main trick to save cash for another…

Reduce, Reuse, Recycle. It is not just Great for your Environment; it’s also great for your costume funding. When a show ends, instead of throwing away or donating your costumes, save anything that is in good enough condition to put on. Even if a piece looks like something you will never want again, there is a fantastic chance it could be transformed into a helpful costume later. The more outfits you own, the fewer dresses you will want to shell out cash on next time around.